Employer brand KPIs: spontaneous applications, Glassdoor score, recruitment time. How to track and improve them. This topic is particularly relevant in 2026, as the job market goes through major shifts. In this article, we go in depth on the issues, the data and the concrete strategies that help you better structure your job search or your hiring.
How to Measure Your Employer Brand's Impact on Application Volume and Quality: the essentials
The job market in 2026 presents unique challenges and opportunities. According to the latest data, employers and job seekers must adapt their strategies to remain competitive. SMBs, which represent the vast majority of businesses, play a crucial role in this dynamic.
In a bilingual context, mastery of both official languages offers distinct advantages. The technology, healthcare and professional services sectors continue to show the strongest growth rates in terms of hiring.
Key statistics and data
The numbers speak for themselves. Here are some data points that will help you better understand the context:
- SMBs represent over 98% of businesses in most economies
- Bilingualism (French-English) can increase salary by 10-15% in certain sectors
- A branded career site can cut cost per hire by 30 to 50%
- Over 70% of positions are never posted online (the hidden job market)
- Following the companies you care about directly is still one of the most reliable ways to learn about their new openings quickly
Dive deeper into this topic
Understand why your employer brand determines the quality of your candidates to grasp the fundamental issues. Identify who are your best ambassadors for attracting talent in smbs to target key players. Learn when to publish a job posting to maximize applications in canada to act at the right time. Explore where do quebec smbs find their best candidates to locate the best opportunities. Follow our guide on how to evaluate your employer brand reputation in canada to take action.
Practical guide: tips and steps
To get the most out of this topic, here are the concrete steps we recommend:
- Assess your current situation. Take the time to analyze where you stand in your career path or recruitment process.
- Identify opportunities. Use available tools and platforms to spot the best opportunities suited to your profile or needs.
- Take action. Implement a concrete strategy based on market data and best practices.
- Measure your results. Track your progress and adjust your approach based on results obtained.
"Better hiring and finding your fit always start with the right tools and the right information."
FAQ
How can we attract bilingual candidates to our SMB?
Post your listings in both languages, highlight your bilingual culture, and rely on BerryMap, the bilingual tool that brings together a branded career site and a Kanban ATS to attract qualified bilingual candidates across Canada through your own career site.
How can we measure the effectiveness of our efforts in this area?
Track key metrics like time-to-hire, cost-per-hire, and quality of applications received. BerryMap's Kanban ATS, to track every application file in one interface provides these analytics automatically for your campaigns.
How can we optimize our strategy related to measure your employer brand's impact on application volume and quality?
Optimize your strategy by combining market best practices with digital tools. BerryMap, the bilingual tool that brings together a branded career site and a Kanban ATS lets employers build a branded career site, handle every application in a Kanban ATS and score fit with BerryMatch.